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The heart of Proclivity's solution is its Consumer Behavior Bank®. The bank actively collects, mines and stores data from all third-party sources you make available to us. For example, as a consumer interacts with your website - clicking on objects, searching for information, enlarging a picture, placing an item in a shopping cart, making a purchase, or any of a vast and continuous stream of actions - they leave behind a distinct digital trail of interest and intent.
From these interactions, and other measures such as seasonality and economic factors, among others, Proclivity computes a valuation for that consumer - a concrete quantitative measure of their unique worth to you by product at that moment in time -- as well as the forecasted probabilities of what they will buy, and for how much.
These highly relevant, actionable insights can be used immediately to deliver a targeted campaign through any number of channels to generate significant revenue. And because a consumer's valuation and buying probabilities are dynamic, our solution automatically updates them.
Where a consumer's social network is known, and the members of the network are also contained in the Consumer Behavior Bank, a valuation can be computed on the network as a whole, or groups within it - making true social commerce feasible.
Our technology features:
Leveraging Consumer and Social Network Valuations For Increased Revenue And Profits
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