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Proclivity Systems has pioneered Consumer Valuation Marketing™ – a breakthrough approach that assigns an individual economic valuation to consumers across the product lines you sell. Proclivity accomplishes this by gathering all of a retailer's consumer data into its unique Consumer Behavior Bank®. Because the Consumer Behavior Bank continuously maintains a forecast of each consumer's likely desires, marketers can use this information to easily create and launch highly targeted campaigns through the consumer's preferred channels. The result is 20-30% more revenue for each campaign, and in excess of 300% ROI. The Proclivity platform also helps retailers retain existing customers and acquire new ones.
This new paradigm means that marketers can direct their efforts against consumers that have a high valuation and a high probability of buying - and see lift in excess of 20% on a single campaign.
The solution was designed to accept nearly any kind of data - purchases, click-stream, demographic, even climate - and is suitable for any ecommerce business from apparel to zoo merchandising, and everything in between.
Proclivity's products are organized around three core solutions:
Our web-based console provides all of the information and insight you need to understand what is going on in your customer base, and launch proactive marketing campaigns.
The Proclivity solution:
The Principles of Consumer Valuation Marketing
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