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Because the Proclivity Consumer Behavior Bank® continuously maintains a forecast of each consumer's likely desires, you can engage and retain them more effectively than ever before with relevant, targeted marketing campaigns delivered through their preferred channels. By making highly individualized offers, based on each consumer's valuation, you'll build loyalty faster and earn more from them.
Recently, Proclivity generated a 26.2% increase in revenue for a client's campaign. Instead of targeting the population of consumers that typically receive a single offer, in this case shoes, Proclivity identified the optimal set of customers interested in shoes, and then discovered and forecasted another product that would increase revenues and profits, in this case sweaters. The resulting campaign yielded an increase of $20,501 over traditional marketing approaches.
Typically, campaigns executed using Proclivity forecasts routinely produce a 20-30% increase in sales, and ROIs of 300% or more.
To see the Proclivity system in action, and to get more information on how Proclivity retains consumers and builds loyalty request a demonstration.
The Principles of Consumer Valuation Marketing
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