Proclivity Systems Expands Management Team with Two Key Appointments

Strategic hires in technology and sales demonstrate company's commitment to growth and success in e-commerce market

NEW YORK - November 12, 2007 - Proclivity Systems, the developer of solutions that provide predictive insight into consumer behavior, announced today two key additions to its executive team. Proclivity Systems’ newest team members include Suren Hiraman as Vice President of Technology and Angelo Quagliata as Director of Strategic Accounts. The addition of these two industry veterans demonstrates Proclivity Systems’ commitment to growth and success in the e-commerce market.

Proclivity Systems’ flagship product, Proclivity, is an advanced platform that analyzes a customer’s online activity and identifies his/her interests in various merchandise in order to determine future purchasing behavior with unprecedented accuracy. The intelligence that Proclivity provides empowers online retailers to target their marketing efforts to maximize sales, optimize inventory and capitalize on merchandising opportunities.

Suren Hiraman is a seasoned software engineer and technical consultant with more than 14 years of experience in retail/e-commerce, financial services, CRM, media, pharmaceuticals and medical information systems. As Vice President of Technology, Suren is responsible for leading the product development strategy for Proclivity Systems, overseeing the company’s technology team and helping to drive the overall growth of the company. Before joining Proclivity Systems, Suren served as Principal at SunGard Consulting Services, Managing Principal of Global Integration Services at salesforce.com (Northeast U.S.) and Technical Architect at Fort Point Partners.

Angelo Quagliata is a skilled sales professional with more than 15 years of experience successfully developing sales and marketing strategies for leading high-tech firms and business start ups. As Director of Strategic Accounts, Angelo is responsible for driving sales efforts for Proclivity Systems. Angelo’s previous positions include Director of Sales at Five Across Inc., Director of Sales at WebArchives and Director of Strategic Partnerships at Fort Point Partners.

“Proclivity Systems is premised on the critical intersection of technology, economic theory, creativity, and thought-leadership to drive sales and value in unprecedented ways in the rapidly evolving digital market place,” said Sheldon Gilbert, Founder & CEO, Proclivity Systems. “We are looking for individuals who posses this optimal mix of passion, leadership, foresight and a proven track record of success to help build our company in this very exciting area of e-commerce. Suren and Angelo are industry veterans with extensive experience in sales, marketing and product development and I personally look forward to collaborating with them to further promote and enhance our unique market offering, Proclivity.”

About Proclivity Systems
Proclivity Systems develops innovative solutions that provide predictive insight into consumer behavior – knowledge that empowers high-performance, targeted marketing and merchandising programs. Proclivity Systems’ central revenue optimization platform, Proclivity, provides clients a new corporate asset: the consumer behavior bank. The bank provides clients with profound knowledge about their customers’ shopping interests, purchasing likelihoods and level of expenditure for any potential offer, helping them to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue. The company’s flagship product, Proclivity Mail™, capitalizes on the consumer behavior bank’s intelligence to accurately forecast consumer purchasing behavior around targeted email campaigns.