Proclivity Systems Moves to New York’s Renowned “Silicon Alley”

Tech start-ups returning to Manhattan after initial Internet boom over a decade ago

NEW YORK - January 30, 2008 - Proclivity Systems, the developer of solutions that provide predictive insight into consumer behavior, have relocated their offices to Manhattan’s renowned “Silicon Alley,” an area saturated with technology companies that extends from Flatiron down to SoHo and TriBeCa. Located at 134 Fifth Avenue, Proclivity Systems’ 4,500 square-foot office encompasses the entire third floor.

“Proclivity Systems’ move to the heart of Silicon Alley in Manhattan is a testament to our growth and success,” said Sheldon Gilbert, CEO of Proclivity Systems. “With the addition of several new members to the Proclivity Systems team, relocation was a necessary step towards our expansion. I couldn’t be more pleased with our location in the hub of New York’s digital media center.”

Proclivity Systems provides a next-generation solution for online marketers to maximize their sales. Their flagship product, Proclivity Mail™, is an advanced predictive engine that analyzes online consumer data and forecasts online consumer purchasing behavior with a very high degree of accuracy. The intelligence that Proclivity Systems provides empowers online retailers to target their marketing efforts to maximize sales, optimize inventory and capitalize on merchandising opportunities.

Launched in 2006, Proclivity Systems’ first client is Barneys New York and they are currently in pilot programs with several other Fortune 500 online retailers. The company is now in the process of launching a round of Series B financing. Proclivity Systems’ move to Silicon Alley was prompted by the hiring of five additional staff members in the last three months and anticipated expansion of their client base.

About Silicon Alley
The term “Silicon Alley” was most commonly used in the late 1990s, when Manhattan tech-start up companies became local success stories with wildly profitable private buyouts or IPOs. The Internet bubble burst stifled the technology movement, but in just a few short years Silicon Alley began making its comeback. With New York’s concentration of ad agencies and media organizations all utilizing Internet advertising, marketing and video, Silicon Alley has recently seen steady growth in the number of tech start-ups. As of 2007, Google's second largest office is located in New York as well as major online advertising and media companies such as Eyeblaster, DoubleClick, Roo and Meetup.com.

About Proclivity Systems
Proclivity Systems develops innovative solutions that provide predictive insight into consumer behavior – knowledge that empowers high-performance, targeted marketing and merchandising programs. Proclivity Systems’ central revenue optimization platform, Proclivity, provides clients a new corporate asset: the consumer behavior bank. The bank provides clients with profound knowledge about their customers’ shopping interests, purchasing likelihoods and level of expenditure for any potential offer, helping them to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue. The company’s flagship product, Proclivity Mail™, capitalizes on the consumer behavior bank’s intelligence to accurately forecast consumer purchasing behavior around targeted email campaigns.