Proclivity Systems - Consumer Valuation Marketing for ECommerce Businesses

Vice President, Marketing

Proclivity Systems enhances the total customer experience for retailers by harnessing the untapped power of their online and offline data. Proclivity aggregates and analyzes all of a company's siloed data in a unique Consumer Behavior Bank® to predict what consumers will buy, when, where, and at what price-point. Marketers and merchandisers who use Proclivity increase efficiency when addressing consumers in the store, using their site or catalog, through social media, e-mail, mobile and loyalty programs. Proclivity helps clients retain existing customers, acquire new ones, and maximize revenue by lifting sales an average of 20% and realizing 300% ROI.

Proclivity is looking for an experienced Vice President of Marketing with a history of ecommerce, direct marketing, public relations, strategic platforms, public relations, media and advertising. The person we are looking for must have a unique combination of these experiences as well as a strong work ethic with creative strategies for the marketplace. The Vice President of Marketing must have a strong relationship with analysts and media.

*** This is a high energy, roll up your sleeves position.

Responsibilities

10-15 years in high exposure B2B marketing.

Able to build, manage and drive Proclivity's marketing plan

Present marketing strategy to the Executive Team, Board and Investors

High energy level, innovative thinking and initiative taking

Experience and interest in creating successful viral marketing programs

Experience in Social Media

Enable effective participation of the executive management in Media and PR related activities

STRONG relationships with analysts and media

Excellent knowledge of the competitive landscape and market intelligence

Very creative and an impeccable communicator

Event planning specialist

Work closely with the sales and strategic team

Excellent interpersonal skills with discipline, organizational skills, detail-oriented mentality, high energy levels and a team player attitude

Strong customer orientation and ability to build customer rapport

Must have strong feelings for the retail and technology space

To apply for an open position please send your resume and cover letter by email to cegan@proclivitysystems.com. Proclivity Systems is an equal opportunity employer.

Vice President, Marketing

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