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BusinessWeek asks if this Silicon Alley startup will be the next Google
NEW YORK -- June 29, 2009 - Proclivity Systems, the premier information management company that enhances the total customer experience for retailers by harnessing the untapped power of their online and offline data, has been included in BusinessWeek's list of the "50 Most Promising Tech Startups" of 2009.
In order to compile this list, BusinessWeek partnered with market research firm YouNoodle to identify the 50 best tech startup companies that are 'flying under the radar.' According to the article, all of the companies listed 'are attracting some early buzz and are poised to grow beyond their regional or niche-market origins.' The article asks which company will become the next Google, Facebook or Twitter. While most of the companies listed are located in the United States, other countries represented include China, India, Israel and Russia.
Proclivity Systems has the unprecedented ability to predict what a consumer will buy, when, where and at what price point through its unique asset: the Consumer Behavior Bank. The Bank provides Proclivity's clients with profound knowledge about their customers' shopping interests, purchasing likelihoods and level of expenditure for any potential offer, helping them to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue. Proclivity has the ability to drive high-performance targeted marketing and merchandising to consumers based on accurate predictions of their shopping behaviors and revenue production across any channel, both online and offline.
"We are proud to be included in a list of the top global tech startups," said Sheldon Gilbert, CEO of Proclivity Systems. "Predictive marketing and merchandising is going to revolutionize the customer experience as well as unlock market opportunities for companies. Our insights are helping companies generate unprecedented increases in revenue and ROI with each Proclivity-optimized campaign. This is the silver bullet for many companies - they now know what their customers want to buy before the customer does. That kind of foreknowledge guarantees success."
The full article is available online.
The Principles of Consumer Valuation Marketing
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