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Proclivity Info Center
Proclivity offers all of its marketing materials online. No registration is necessary to receive product materials, but we do require registration for our whitepaper downloads. All materials are delivered in PDF format and require Adobe Acrobat Reader to view and print them.
Whitepapers
The Principles of Consumer Valuation Marketing
In this whitepaper Proclivity explains how retailers can harness the transformative power of CVM to dramatically improve marketing performance and ROI.
The Importance of Social Commerce for Retailers
In this whitepaper Proclivity explains how retailers can profit from understanding and acting on the valuations of both their consumers and their social network connections. Examples of how these social interactions might occur in real-life are provided and how marketers and merchandisers could respon.
