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Proclivity is unique in how it forecasts what consumers are willing to buy. Rather than rely on simple product-to-product relationships or overall spending patterns, Proclivity computes the individual valuation for that consumer across a number of product or service categories, and breaks down their spending into separate probabilities by product, and identifies the price range they are willing to accept.
And because Proclivity takes into account factors such as seasonal influences and economic climate, among others, the forecast will be timely, relevant and highly precise. For example, the system could forecast that a consumer is highly likely to purchase organic lipstick at a cost of $31.95 because the weather has turned cool in Dallas now that fall has arrived.
Proclivity tell you:
To see the Proclivity system in action, and to get more information on how Proclivity forecasts desire request a demonstration.
The Principles of Consumer Valuation Marketing
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