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Your Consumer Behavior Bank® contains a wealth of information that can be used for marketing decisions. In the case of new customer acquisition, it might tell you that the buying popularity for organic cotton sweaters is high, that market conditions are ideal to acquire new organic sweater buyers in the Northeast, and that your existing average sweater buyer has an economic value of $0.19 each to you. You have all the information you need to decide on where to acquire, what you should invest and what keyword or behavioral segment you need to specify - the media choice would depend on your business model or marketing preferences.
Leveraging Consumer and Social Network Valuations For Increased Revenue And Profits
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