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If our company has multiple brands,
will the consumer behavior banks be
compatible with one another and will we be able
to cross-sell products?

Yes. Our solution was designed to accommodate authorized campaigns across behavior banks. For example a retailer that has both apparel and home goods brands could create a campaign that features holiday dresses and decorate items for the table - all based on the cross-tabulated values in the behavior banks.

In addition, you can create campaigns across the behavior banks of your partners as well - for example, combining cruise wear with a cruise line itinerary.

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