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Proclivity is not a recommendation solution. Recommendation solutions typically serve up product or service recommendations on "autopilot" based on a narrow interpretation of online data without regard to a consumer's price sensitivity, local market conditions or data from other touch points.
Proclivity by contrast is a merchandising and marketing decision support solution. We evaluate the complete data panorama: online, off-line, click stream, loyalty program, return history, campaign response, SKUs, as well as external influencing sources such as climate data, credit worthiness, among others. This enables us to create valuation of each of your consumers so that you can market to them proactively with a high likelihood of success via the channel of your choice - email, on site, ad networks, micro-site, inbound/outbound call center, Twitter, customized catalogs, and in-store.
Leveraging Consumer and Social Network Valuations For Increased Revenue And Profits
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