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Proclivity enables online retailers to execute revenue-generating, direct marketing campaigns based on their consumer's individual valuations and forecasted willingness to buy. Proclivity accomplishes this by gathering all of a retailer's consumer data into its unique Consumer Behavior Bank®, scoring each consumer and generating individual valuations by product or service.
The retailer's marketers and merchandisers can use this information to easily create and launch highly targeted campaigns through the consumer's preferred channels, with success metrics in excess of 20% revenue lift and 300% ROI. The Proclivity platform helps retailers retain existing customers and acquire new ones.
Founded in 2006 and based in New York City, Proclivity Systems is a privately held firm.
The Principles of Consumer Valuation Marketing
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