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The Proclivity Consumer Behavior Bank® provides you with a "blueprint" for acquiring new consumers, by showing you the valuations and behaviors that represent your most profitable, most loyal and responsive ones. You can use this information to make informed decisions about where to acquire new customers and how much to invest.
For example, if you wanted to acquire consumers that were regular discount cashmere sweater buyers, and the typical consumer in your bank fitting this description had a valuation of $13.45, you would know the maximum cost-per-acquisition could not exceed this amount. The direct marketing team could then bid appropriately for paid search, or buy PPC banner advertising at the right CPM based on the targeting requirement.
In addition, the same data can be used to create referral or "friends-and-family" campaigns to the most relevant consumers, instead of offering the promotion to everyone. Our recent whitepaper on social commerce is available for download.
To see the Proclivity system in action, and to get more information on how Proclivity can help you acquire consumers request a demonstration.
Leveraging Consumer and Social Network Valuations For Increased Revenue And Profits
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